Snoop Dogg wants to bridge the growing divide in America, even as he wrestles with his “love” for Donald Trump and remains undecided about who to support in the upcoming presidential election. Despite this uncertainty, much of what Snoop says about the state of the country sounds like it could be featured in a Kamala Harris campaign ad. report from The Daily Beast.
On Monday, Snoop explained that his decision to participate as a commentator at this year’s Paris Olympics was motivated by a desire to show the world a different view of America, one that contrasts with the division he believes the nation has become known for globally.
“The first thing I wanted to do [at the Olympics] was represent America, but in a wholesome way—as far as, with no division [and] no separation,” Snoop said during a Q&A at Raising Cane’s Canecún employee retreat in Mexico, where he was a guest and performer. “So my spirit was, how does the world look at America?”
Snoop was a standout presence at the Paris Olympics, where his commentary on NBC became a viral sensation. He reflected on the significance of the role, saying, “Let me be the representation of what an American is.” His goal, he said, was to portray a united and joyful image of the country.
Though Snoop voiced his concerns about how America’s internal divisions are perceived abroad, he didn’t specify which side of the political spectrum he blamed for the discord. Earlier this year, in an interview with The Times of London, Snoop revealed he had “nothing but love and respect” for former President Trump, noting that Trump had “done only great things” for him, including pardoning Death Row Records co-founder Michael Harris at Snoop’s request.
However, when asked by The Times about his support for the 2024 presidential election, Snoop was non-committal. “I want to see what the people say,” he responded, indicating that he hasn’t yet chosen a candidate. In previous elections, Snoop has supported various candidates, including Libertarian Ron Paul and President Barack Obama, while being a vocal critic of Trump until Harris’s pardon in 2021.
In 2017, Snoop told The Daily Beast that he wasn’t a fan of Trump but also wasn’t a “hater.” His stance evolved after Trump’s pardon of Harris, and Snoop has since refrained from publicly criticizing the former president. However, his previous comments against Trump were harsh—most notably in 2019 when he posted an Instagram video urging federal employees not to vote for Trump, using expletives to express his frustration. told by Yahoo.
Since Harris’s pardon, Snoop’s tone has softened, and while he hasn’t endorsed Trump, he has also avoided directly supporting any Democratic candidates. Meanwhile, his close friend Martha Stewart, with whom Snoop attended the Olympics, recently broke her silence, endorsing Kamala Harris and emphasizing her desire to vote for someone who “doesn’t hate New York” or “democracy.”
Although Snoop has not explicitly endorsed Harris, his vision for America, as expressed at the retreat, echoed her message. He described an American as “somebody that’s full of fun, full of love, full of joy, approachable, lovable”—a vision that aligns with Harris’s portrayal of herself and her supporters as “joyful warriors.” In contrast, Trump’s campaign has been characterized by grievances, a tone that even some Republicans acknowledge has weighed down his message.
While Snoop’s political leanings remain unclear heading into November, he is certain that his role at the Olympics helped improve the world’s perception of America. For those who “had never been [to America] before,” Snoop hopes they now “want to come to America, based off of the way I represented for the country.”
Snoop Dogg’s efforts to promote a positive image of America in the face of political division reflect his desire for unity, even as he navigates his own complex relationship with Trump and the upcoming election.